Tag Archives: web site

Shhh! I’m reading… (Part 2)

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Low-Cost Web Site Promotion by Barry Feig

I actually bought this book about two years ago, when the idea of setting up my own website was just a faint glimmer in my mind. I don’t remember what prompted me to buy it then, but I’m glad I did. Barry Feig’s book is packed full of ideas and suggestions. It’s written in a very engaging style, so I’m ploughing through it right now.

The one striking point he mentions is that, contrary to popular belief, a visitor will usually make about three or four visits to a web site before deciding to buy. Well that’s a relief! And another myth that he shatters is that “If you build a web site, they will beat a path to its door (or URL).” Nothing could be further from the truth.

So I’ll keep working at it, LOL!

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The adventure is just beginning

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SEO for Dummies

Of course anyone who is tech or Internet savvy knows that you don’t just build a website, launch it, and leave it at that. There’s a lot of work to be done. For instance, I’ve had to edit some text here and there, check for bad links, modify some images, etc. I’ve also been reading about SEO (Search Engine Optimization) which is very important, if you want to see your site rise up in the search engines, especially Google and Yahoo (the two giants). Again I’ve headed for Peter Kent’s excellent Search Engine Optimization for Dummies. I don’t know why, but I find the For Dummies books irresistible; it’s hard to put down (literally) a For Dummies book once I start!

You can go to my website and see some changes I’ve made, particularly the home page. I also want to encourage you to send me feedback, so I can learn and see what viewers want. Thanks in advance.

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Not the triumph, but the struggle

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I’ve been working out the kinks in my web site these past few days (which explains my absence from posting). I’d like to say a big thank you to my group of unofficial beta-testers: Doris, Ian, Alan, Jeff, Lisa, and Leisa. I appreciate all the helpful comments and suggestions these guys and gals have given me, and have implemented most of them into my site.

Of course, the gremlins (aka setbacks) never give up their relentless attack on me. The latest was the Paypal button affair, but as we all know, it is best when one tackles one’s fears head-on. And so it was I had another encounter with the wonderful world of HTML (don’t know whether I meant that to be sarcastic or not). By deleting some lines of code, the problem vanished instantly.

I’m sure these cursed gremlins will never give up. However, I’ve found each setback a valuable experience to be learnt. I won’t give up until all is well with my site and it’s up and running!

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